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RESUME

Temple University- '21
Bachelor of Arts in Public Relations, Minor in Journalism Studies 

E X P E R I E N C E 

APRIL 2022 - PRESENT

ASSOCIATE

Weber Shandwick

New York, New York

  • Oversees and manages media deliverables across Weber Shandwick’s Unilever portfolio from strategy, outreach, delivery, and monitoring steps of ongoing projects; has successfully led 7 mailers within the past year to top-tier media from Refinery29, Allure, WWD, etc. Mailers have resulted in 73.6K+ impressions, including organic social posting from Tinx and Ashley Nicole. 

  • Fosters growing relationships with media from top-tier outlets (Better Homes and Gardens, Glamour, Bustle, WWD, etc.) through managing interviews with Unilever talent and facilitating product seeding opportunities resulting in several high-end beauty magazine placements. 

  • Manages portion of Nexxus Influencer program through assisting in strategy, communication, and interpreting data from top-tier talent resulting in high-performing click rates and impressions.

  • Leading monitoring and client-facing media reports for St.Ives and Nexxus teams while also seeking weekly reactive pitching opportunities and organic social media posting opportunities for brand channels resulting in 500K+ impressions. 

MAY 2021 - APRIL 2022

JUNIOR ASSOCIATE

Weber Shandwick

New York, New York 

  • Kickstarted media lists and pitches across Unilever hair and skin care accounts resulting in 436.22MM+ impressions across top-tier outlets including TeenVOGUE, Allure, WWD, and Daily Mail.

  • Oversaw various deliverables for client in-person and virtual events including product management for New York Fashion Week, travel and week-long events for ten guests for TRESemmé DEI Future Stylists Fund trip, and hosted online career mentoring sessions between celebrity stylists and Future Stylist Fund participants.

  • Managed yearly agendas, status reports, budget trackers, quarterly reports, and assets across three Unilever accounts (Nexxus, TRESemmé, and St. Ives) resulting in team organization and streamlining information for client deliverables. 

  • Conducted research for micro, macro, and mega influencers for Nexxus Ultralight Smooth launch campaign as well as leading product send-outs to better all social and media relations.

MAY 2020 - MAY 2021

ORGANIC SOCIAL MEDIA INTERN

QVC

Remote 

  • Monitored and assisted with increasing QVC main and hosts' social media platforms through performing engagement tactics, writing copy, and tracking KPIs.

  • Aided beauty-related vendors by managing high-resolution content and assisting in generating swipes for all social media platforms to further grow platforms.

PROFESSIONAL SKILLSET

Cision, Similar Web, Microsoft Office Suite, Adobe Suite-Illustrator, Photoshop, Wix, Lightroom, Spark, InDesign, Premiere Pro, Canva, Wordpress, Mail Chimp, Instagram, Twitter, Facebook, Pinterest, Hootsuite, Google Analytics (Beginner)

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